American Family Center

Changing the Metrics of Domestic Abuse

Metrics

Nonprofit Accountability – Changing the Metrics of Domestic Violence

Changing the metrics of domestic violence begins with a deep understanding of both its scope and root causes. By tracking and analyzing relevant data, we gather critical insights to guide evidence-based programs, ensure accountability, and measure success in driving meaningful change.

American Family Center (AFC) is a 501(c)(3) nonprofit organization dedicated to preventing harm while supporting victims and survivors through community-driven resources and pioneering solutions that address pressing social issues. Our commitment to innovative program design and rigorous metrics sets us apart in delivering the sustainable impact needed to truly shift the statistics on domestic violence.

  • Founded: 1993
  • Location: Based in Plymouth, MA, with a national scope
  • Mission: Prevent Harm. Support Victims.

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Choices Interactive

One of AFC’s flagship endeavors is Choices Interactive—a response-based, interactive social media video series that uses “create your own journey” branching technology. The program is aimed at young men (ages 18–28) to heighten awareness of intimate partner and domestic violence warning signs.

How It Works:

  • Scenario Exploration: Participants navigate branching video scenarios, making real-time decisions that reflect common relationship or social dynamics.
  • Immediate Feedback: The platform analyzes these decisions, revealing potential red flags and positive alternatives in interpersonal behavior.
  • Interactive Engagement: The choose-your-path format resonates with younger audiences, prompting deeper self-reflection and conversation.

Why It Matters:

  • Raising Awareness: Early intervention helps address harmful patterns before they escalate.
  • Data-Driven Outcomes: Our robust analytics capture user engagement, content retention, and behavior change indicators.
  • Preventative Impact: By shaping healthier relationship models among young men, we reduce future incidents of domestic violence in the communities we serve.

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Accountability

At AFC, we believe data-driven strategies and community collaboration form the backbone of transformative family programs. Each initiative we launch is designed with clear objectives, rigorous performance metrics, and a commitment to transparency and accountability.

Key Principles

  1. Evidence-Based: We rely on proven methods, real-time analytics, and stakeholder feedback to refine our efforts.
  2. Sustainable Solutions: Projects are built to create lasting community impact, minimizing “band-aid” approaches.
  3. Collaboration & Partnership: We work closely with local organizations, educational institutions, and civic leaders for more inclusive program outcomes.

Transparency

  • 501(c)(3) Nonprofit: We adhere to the highest standards of financial stewardship and ethical governance.
  • Third-Party Evaluations: AFC welcomes independent reviews to validate our program outcomes.
  • Open Reporting: Annual reports, audited financial statements, and performance metrics are shared on our website: AmericanFamilyCenter.org

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Impacts and Outcomes

At AFC, we measure success through quantifiable outcomes and social return on investment (SROI). With Choices Interactive, initial pilot data shows:

  • High Engagement Rates: Our goal is to have 60% of participants complete the full interactive journey, far exceeding typical (10-30%)  engagement for educational content.
  • Improved Awareness: Reaching that level of users reporting an increased ability to identify signs of emotionally abusive behavior, as demonstrated by interactive response.
  • Community Reach: Partnerships with local colleges and community groups could expanded the program’s reach to between 20,000-50,000+ students/year depending on participating institutions.

We regularly publish program evaluations to maintain transparency and facilitate continuous improvement. AFC staff, community partners, and independent researchers collaborate to analyze these metrics—ensuring our initiatives remain both impactful and accountable.

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Looking Ahead

We believe that lasting social change relies on long-term relationships with strategic partners—foundations, philanthropists, businesses, and community stakeholders—who share our vision of empowered, thriving families.

As we continue to expand and refine programs like Choices Interactive, our commitment to measuring and reporting real-world impact remains unwavering. We invite you to learn more about our efforts, explore potential collaborations, and see firsthand how AFC is transforming lives across America.

Ready to learn more about our programs and impact?

We’d love to hear from you. Please reach out to discuss our data-driven approach, review detailed impact reports, or explore strategic partnerships.

  • Email: contact@americanfamilycenter.org
  • Phone: (617) 651-2228
  • Address: Provincetown View Rd., Plymouth, MA 02360